mobile recruiting

5 Reasons Recruiters are Going Social and Embracing Mobile to Attract Millennials

Kelly Barcelos on February 26, 2018 in Recruitment Process

The unremitting proliferation of technology has compelled recruiters, hiring managers and small business owners to embrace HR technology for attracting and engaging millennials who make up a huge percentage of the global workforce today. This has a direct impact on the recruitment workflow as recruiters have to consider how to attract and engage millennials who bring a clear competitive advantage to organizations. Companies that know how much millennials matter to business success are revamping their recruitment approach in ways that appeal to millennials.

Below are 5 key trends that are transforming talent acquisition in 2020 as employers leverage every plausible social platform and mobile technology to fetch multi-talented millennials:

  1. Big Data is Fetching Candidates Before They Even Enter the Market

    The ever-increasing skill shortage has made talent acquisition the top agenda of every organization today. In order to overcome this talent challenge in a tight job market, companies are all set to make the most of big data. Big data is bringing a new approach to recruiting by proactively finding job applicants, evaluating their merits, matching them and finally scoring the best ones to reduce the fill time by at least 50%.

    Big data is bringing an end to the recruiter’s quest for best talent by finding the right candidates quickly and this brings an enormous advantage to busy recruiters who are already racing against competitors to snatch the most qualified candidates first.

  2. Mobile Apps are becoming the Most Used Job-Search Resource

    According to a survey conducted by Glassdoor, more than 40% candidates research their potential employer and read reviews on their mobile device before appearing for an interview. Despite this, only 20% employers have a mobile-friendly careers site. With a majority of mobile traffic coming in from millennial job seekers, mobile apps have become mandatory in the job search process.

    Also, a mobile responsive careers portal is becoming the easiest way to reach millennials who are always on-the-go. So, if you are leveraging an applicant tracking software, make sure it offers mobile integration so you never miss out on a stellar candidate and make the most of social media for advertising your job openings.

  3. The Use of Gamification is Gaining Traction in the Workplace

    With more than 60% of millennials playing games online, gamification is now taking over a range of real-world processes. From recruitment and onboarding to employee engagement and health and wellness, gamification is changing the way HR works.

    Companies are now leveraging gamification to harness the singular focus of stellar candidates and applying it to problem-solving, developing leadership qualities and driving higher levels of productivity and performance at work. It is fast gaining popularity as the primary method to transform recruitment processes from sourcing to onboarding new hires and engaging them.

  4. The Application Process is Being Revamped

    Apart from being mobile-friendly, the application process also needs to be quick, easy and hassle-free. An easy way to turn a lengthy and complicated application process into a total breeze is by integrating your social profiles with an applicant tracking system so that job-seekers can apply directly using the careers tab without having to visit the company’s careers page.

    Applicant tracking system also lets you customize the application form according to your requirements by adding and eliminating fields or making them optional or mandatory. This makes the entire process millennial-friendly and boosts the candidate conversion rate.

  5. Job Interviews are Going Virtual

    The convenience of video interviewing technology works great for millennials, who are always on the move and extremely comfortable using real-time video apps. Using this technology, recruiters are now sending out video interview invites to prospective candidates which they can answer anytime, anywhere at their convenience on their mobile phones.

Millennials have grown up using technology, and desire flexibility when it comes to work value, open communication and weigh work-life balance over financial rewards. This is why recruiters need to make a genuine effort to understand this segment that demands a different approach when it comes to recruiting. Following these 5 trends will help you modernize your sourcing process and pay off in spades by bringing top talent to your team faster.

Meanwhile, if you need any help setting up a mobile-first recruitment strategy, Jobsoid can help. Download the Jobsoid mobile app for free now and enjoy mobile recruiting right away!

Kelly Barcelos

Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.