What motivates a candidate to apply to your company? Besides compensation, a balanced work life, the opportunity to grow, job satisfaction, a conducive culture, supportive co-workers and a motivating boss; are a few factors that a prospective employee will look for. How can you help a candidate understand what they are signing up for before you hire them? Can your job description play a role here? Yes! Absolutely. The job description you put together is a mode of communication. This is your chance to put your best foot forward and attract the right candidates by giving them clear and concise information. When it comes to Job Descriptions, it is important to get things right, the first time.