Social media is simple, fast, affordable, and the best way to talk about your company to the right people. According to research, 62% of active candidates evaluate the employer brand of a company on social media channels. This means you need to be present on these social channels to find, attract, engage, and convert top candidates into applicants.
One of the most significant advantages of being on social media is that you get an opportunity to get through passive candidates who aren’t actually looking for a job change but are willing to consider a good offer.
Liven up your social media. Post at least one update a week and one tweet per day to show off your workplace and the people behind the scenes to get the attention of potential applicants.
Once you get people interested through social media, where do you want them to end up? To the career page of your website, right? The career page of your website is a recruiting hub.
You may have got them interested in your company, but they won’t apply if your career page fails to woo them. So, to convince them to apply, present a beautiful career page with great content and easy-to-use interface.
A great way to build an employer brand is to invest in your local community. Participate in local events because your potential candidates are going to be there too. Your company can co-sponsor or co-host a local event. Or you can get your CEO to speak at some events. These local social activities give you opportunities to showcase your company’s culture and values and promote employer brand.
Empower your current employees to be your brand ambassadors. Create employer branding videos to tell your company story or share an inside story, get them to write blogs, and allow them to share interesting highlights of a project. Encourage them to spread the content through social media networks. Lastly, reward them for their effort and contribution.
Research says that 60% of candidates admit that better communication during and after the hiring process made the most positive impact on them. Invest your time and effort into improving communication with your current, future, and past candidates. Communication with your candidates should be personalized, relevant, timely, and engaging.