Finding talent is getting difficult. Therefore, more and more companies are working harder to lure top talent, because of which there has been a significant shift in power from an employer-driven market to a candidate-driven market.
With job-seekers realizing that the power equation has shifted in their favor, they do not base their hiring decisions solely on salary – what the company has to offer and what’s makes the company stand out from the rest also contribute as major deciding factors.
Job seekers have become pickier with their decisions about where to work. They know what qualities they are looking for in an employer and their place of work. Therefore, companies must invest substantial time and resources in building a great employer branding strategy to compete for top talent.