With the increasing demand for skilled candidates in all the industries, it is only going to get difficult hiring the top talent. However, following the professional trends can certainly help you hire great candidates without any difficulty. And the biggest trend in the professional market is using LinkedIn for recruitment.
LinkedIn is the biggest professional network in the world with more than 575+ million users. It works as a virtual storefront for the candidates and has made the hiring process for managers more convenient than ever. Gone are the days when hiring managers would open their inboxes to hundreds of irrelevant resumes. LinkedIn has now made the taxing process of hiring much more streamlined, focused, and easy. Moreover, it lets you know your candidates better before meeting them at the time of interview. Here’s how:
Create a Company Profile – Most of the ideal candidates search for jobs on LinkedIn, and to increase your visibility amongst them, you must create a LinkedIn profile. It allows you to share links to your blog, showcase employees and testimonials, and market your company.
To create a strong profile, here are a few things you must ensure:
Post Job Openings on LinkedIn – LinkedIn is a one-stop platform where you can post a job for free, ask for referrals, and attract the right candidates. You can also find out if the potential candidates are seeking a job and if they are the right fit for the position.
To reach a huge number of job seekers, here’s what you can do:
Here’s a detailed blogpost to help you learn how to post a job on LinkedIn for free.
Create a Group and Stay Active – Create a group and post relevant content and links to your company blogposts frequently. This will help you build others’ interest in your company which will further help you establish a great LinkedIn presence.
Moreover, staying active in the group and posting relevant content will allow you to continually post job openings and market the positions to many members.
Use InMail to Reach Candidates – InMail is a great LinkedIn feature that allows you to reach out to candidates you are not connected to. According to LinkedIn’s research, the average response rate to LinkedIn InMail is 85%. And this is 3 times higher than a traditional email’s response rate. Hence, if you’re hiring, using this feature will ensure that you do not miss out on great talent.
Use an ATS to Post Jobs and Screen Candidates – You can use an ATS (applicant tracking system) that has a LinkedIn partnership for a better experience. ATS, i.e., talent acquisition software helps you streamline the recruitment process by allowing you to post job openings on LinkedIn for free as well as on other job boards directly.
Here’s why using an applicant tracking system is a great way to accelerate and perfect the recruitment cycle:
Here’s the most important tip: Connect with the passive candidates and focus on building your company brand. LinkedIn is all about networking. So, to find better hires and fill the positions in your company quickly, you will need to communicate and make connections. Moreover, the probability of hiring top candidates will increase as the size of your professional network increases. All the best!