The quality of your job post ascertains the quality of applicants you get. So, the real task lies in attracting the right kinds. That being said, finding the right talent requires a detailed description of the job opening. For this, writing appropriate content is not only important but also an integral part of the hiring process.
Remember that most candidates browse through the job posting. They are likely to proceed further only if they resonate with it. In such a scenario, you would not want to shut them off even before they click the apply button. Make sure you get the best of the industry talents by letting your job ad mirror your company culture and values.
To help you target potential job seekers across different social networks, make a note of these 5 job posting guidelines the next time you post an ad.
#1. Let the job title reflect the role and responsibilities.
Job titles help candidates search for an appropriate opening. Using a title indicative of the kind of work and responsibilities involved will help get you the right applicants.
Depending on your company culture, you can either put across job titles in a formal tone or take on a more casual approach. For instance, a ‘Technical Engineer’ is a ‘Technie’ if addressed casually. You can choose to be creative and use catchy titles but remember not to deceive your target audience while doing so.
Titles that indicate the job role garner better visibility on the company’s website and social media pages. Since most candidates look for jobs via job titles, the chances of your ad popping up on the applicant’s social media accounts increase. Also, it helps potential candidates have an understanding of what they are in for.
So, while you get flooded with the right kind of job applications, the candidates are assured of finding the right job profile.
#2. Avoid clubbing need and desirability.
Mentioning the required skill set will let the candidates know what you expect of them. This lets them initiate the application process upon reviewing their strengths. Desired skills basically summarize what the candidate can bring to the job apart from the necessary ones. So, when you post a job mixing the skills that are much needed and those which are a bonus, they tend to dampen the candidate’s excitement.
This is the second and the most important one among the other job posting guidelines.
#3. Let the job description be informative and engaging.
Detailed and appealing are the two adjectives you need to keep in mind when creating an effective job description.
Ensure to draw the candidate’s attention by mentioning a bit of the job profile, key responsibilities, company culture, and benefits. This will help the candidate know more about the company and the job (s)he is applying for. Use clear language that is unbiased, holds a neutral tone, and is gender inclusive. Most job boards reject an ad if failing to abide by these criteria.
Not keeping a track of the word count can also get you an unpublished notification. Although you may be able to describe the job in 280 characters, it may fail to get onto the job board. For this, you should be able to craft a job description of about 750-800 words, an approximate figure allowed by most job boards and social media sites. Lastly, do not miss adding a personal touch and running a spell-check.
#4. Let the job location be known and accessible.
For many, the job location can be the deciding factor while for others it may not be of much importance. Since deciding to take up a job based on the location is subjective, it is best to let your job location be known to avoid any confusion. You can provide a google map link to help the candidate navigate easily.
If you wish to advertise for a job post at different branches, mentioning the location can help filter the candidates per region or locality. Simply put, to avoid getting your ad rejected and baffling the applicants, mention the job location at all times.
#5. Avail professional job posting support.
Professional recruiting services and software help you save a lot of time and are hassle-free. Moreover, recruiting software like Jobsoid offers a free trial to help you judge the efficiency of the entire recruitment process.
With an array of features to choose from, you can now recruit qualified candidates, choose from free job description templates, post on free job boards, and also manage hiring via social networking sites like Facebook, Twitter, and Linkedin profiles with just a few clicks.
Now that you are aware of guidelines to follow for effortless job posting, use them smartly to put across your company’s benefits, facilities, and culture. Also, do not forget to post early in the week to yield more applications and track your productivity!