Recruitment Metrics

8 Recruitment Metrics That Matter in 2020

Kelly Barcelos on January 8, 2019 in Recruitment Process

How do you know what’s working for you and what’s not if you don’t measure it?

Recruitment metrics are the key to assessing the performance of your recruitment process. It is extremely important to have measurable recruitment goals and accurate data that tracks your key performance and tells you where you stand, especially when you’re trying to make game-changing hires.

Having said that, let’s take a look at some very important recruiting metrics and also learn the right ways to measure them.

  1. Time to Fill

    This recruiting metric reveals your hiring speed and boils down to how long a recruiter takes to fill a vacancy from the time a job requisition was ordered. The different variables that feed into this computation range from region and employer brand to skills and talent base.

    Technically, the time to fill is the total number of days between advertising a job opening and bringing a candidate onboard. This recruitment metric points out productivity of the recruiter and reflects the efficiency of the recruitment process.

    Digging into this recruiting metric will reveal three important things:

    1. You get to know when you are hiring the right fit.
    2. Your speed and efficiency when you hired the right candidate.
    3. What the existing performance bottlenecks are in your sourcing process.
    4. Hiring the right candidates is critical to the future success of your company and measuring this recruiting metric will prevent you from making mistakes.
  2. Cost Per Hire

    The cost per hire measures the average expense incurred on filling a vacancy from sourcing to onboarding. For big businesses, the recruitment cost has a major impact on the bottom line and for a small company; it can make or break the annual budget.

    This recruitment metric is directly connected with the time to hire. For instance, the faster a position gets filled; the lower is the cost of talent acquisition.

  3. Quality of Hires

    The candidate quality is measured in terms of percentage of candidates who accepted your offer and those who stayed, divided by 2. The resulting percentage reflects the key performance of the recruiting team in terms of high-quality candidates that are loyal.

    The quality of hire is the distinction between more candidates and top choice candidates. This recruitment metric reveals if recruiters are wasting their valuable time and effort in search of top talent or actually making optimum utilization of available resources.

  4. Source of Hire

    This recruitment metric reveals where most of your candidates are coming from – job boards, professional networks, agencies or employee referrals. Applicant tracking software offers a complete breakdown of the number of applications coming from every source including how many candidates where shortlisted, selected, and joined.

    This valuable information will help you to maximize your efforts on high-performing sources and shut down the ones that are not delivering desired results. This information also plays a vital role in helping recruiters plan and budget the recruitment process for maximum conversions.

  5. Conversion Rate

    This recruiting metric is a direct comparison between the number of candidates that have been offered a job and the ones who accept the offer. If you offer acceptance rate is low, it is likely that your job offer is not competitive.

    Rethink your offer in terms of salary, perks or growth opportunities to keep your candidates from considering your competitors. If your job offers are being rejected due to salary and you are not in a position to compete with a better package, then think of something else like flexible work timings, free food or work from home.

  6. Attrition Rate

    A high attrition rate is an expensive issue because the cost of employee turnover can be as high as 200% in case of a highly skilled professional. If your attrition rate is high, the problem could be a misleading job description or possibly the job role is attracting less committed candidates.

    So, if you are constantly hiring not because the company is growing but because your employees are leaving, then you need to asses why and accordingly optimize your hiring processes. Get creative with your job description and lure your potential employees or revamp your onboarding process to ensure a smooth transition.

  7. Candidate Experience

    60% candidates have stated that timely communication during the application process makes a positive impact on their mind and more than 80% candidates say that a single negative experience can change their decision even at the last minute.

    So are you ensuring a positive candidate experience throughout your recruitment process? Engaging every candidate and ensuring that they remain informed of their progress, increases candidate satisfaction and keeps them from considering other opportunities.

  8. Hiring Diversity

    Diversity recruiting metrics are crucial not simply from a legal standpoint. Equal opportunity regulations rule out discrimination in the recruitment process based on cast, creed, color, age, religion, race, ethnicity, gender, national origin, disability, sexual orientation or genetic information. Also, hiring a diverse workforce has proven benefits, from reduced turnover to increased innovation.

Nine-Steps to Measure the Effectiveness of the Recruitment Process

Now, let us look at the 8 steps that help in building strong recruitment pipelines and measuring and increasing its effectiveness.

  • Determine Current and Future Needs – Before you start hiring, you should identify important roles that your organization requires. Analyze them carefully and determine whether they are crucial before you start building the talent pool.
  • Assess the Talent Inventory – Recognize and distinguish the necessary skills required for different roles and job positions. Once you assess the talent inventory, it makes it easier to allocate responsibilities in a better manner.
  • Determine the Mix for Filling Gaps – Establish what kind of talent mix you are required to fill in the talent gaps of the organization.
  • Define the Pool of Internal Candidates – Recognize available skill-sets existing within the internal candidates, and assign or re-assign critical roles to them based on their competencies. Assess the strengths and shortcomings of the talent pool and aim to develop their skills. Enable them to fulfill different roles.
  • Track Promotion and Turnover Rates – When promotion and turnover rates are lower than expected, it usually indicates that development programs need to be revised and improved. On the other hand, if you get higher rates than expected, analyze how your company is approaching the task of creating opportunities in critical positions.
  • Define and Execute Campaigns to Engage Candidates – Create and identify opportunities where you can interact and engage with candidates. Events such as conferences, social networks etc. are good places to begin with. Work in association with different hiring managers and employees to strengthen professional relationships.
  • Assess and Refine Current Sourcing Strategies – Evaluate all the successful sources from where you got your talent in the past and explore them for newer connections. Consider exploring through keywords, ideal profiles, trends etc.
  • Track the Overall Size and Quality of Internal and External Pool – Consider the internal as well as external pool database and track the available talent. This will give you an idea of what is needed and what isn’t.
  • Make Better Hiring Decisions with an ATS – Applicant tracking system generates accurate reports that track all your daily operations and enable you to analyze your performance based on the customized recruiting metrics. Once you know where you need to focus your efforts, the areas in which you need to improve and from where you are getting maximum qualified candidates, you can allocate your time, effort and resources accordingly and hopefully build your talent pool in a fast and efficient manner.

Jobsoid comes with a comprehensive suite of HR reports that can help you stay on top of your recruiting metrics at every stage. Start with a free trial today and track performance indicators at every stage as you iterate for future success by working towards continual improvement.

Kelly Barcelos

Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.