Sourcing Statistics to Revamp Your Recruiting Process

Kelly Barcelos on April 24, 2018 in Recruitment Process

The job market is constantly changing and staying updated is not easy for busy recruiters. To save your time, we’ve curated this list of 40 sourcing stats covering every major topic. These stats will help you analyze the bigger picture and improvise. So, educate yourself and be more effective at bringing the best onboard!

The Interview Process

  1. 80% of people would take one job over another based on personal relationships formed during the interview process. (Source: Mattersight)

  2. Interviews (47%) and online research (36%) play a crucial role in forming the opinion of a prospective job. (Source: Jobvite)

  3. 34% of recruiters list investment in innovative interviewing tools as a top trend for the near future. (Source: LinkedIn Global Recruiting Trends)

  4. 76% of job seekers want to know how long it’s going to take to fill out an application before they start. (Source: Careerbuilder)

  5. 61% of employees say the realities of their new job differ from expectations set during the interview process. (Source: Glassdoor)

  6. Six reviews will be read by a job applicant about a company before forming an opinion about them. (Source: Glassdoor)

  7. 69% of job-seekers will not accept a job with a company if that company has a bad reputation. (Source: Glassdoor)

  8. 54 percent job seekers read company reviews from employees on their mobiles, while 52 percent research salary information. (Source: Glassdoor)

  9. 61% of Glassdoor users seek company reviews and ratings before making a decision to apply for a job. (Source: Glassdoor)

  10. 67% of candidates would essentially accept lower pay if the company they were interested in had very positive reviews online. (Source: CareerBuilder)


Social Media Recruiting

  1. 67% of people who found their most recent job on social media used Facebook to do so. (Source: Jobvite)

  2. 79% of job seekers say they are likely to use social media in their job search. (Source: Glassdoor)

  3. High caliber candidates are found via social media search. Employers that are successfully using social media for recruiting employees note a near 50 percent increase in candidate quality. (Source: BusinessWest)

  4. 50.5% of recruiters say social media has changed their recruiting results. (Source: Recruiting Benchmark Survey NACE)

  5. 29% of recruiters are investing in recruiting via social media platforms. (Source: Jobvite Recruiter Nation Report)

Candidate Experience

  1. 15% of job-seekers put forth more effort into their position if they had a positive hiring experience. (Source: Undercover Recruiter)

  2. 60% of potential candidates have quit job application process because it was too lengthy. (Source: Officevibe)

  3. 64% of applicants would share negative application experiences with friends and family, and 27% would actively discourage others from applying. (Source: Undercover Recruiter)

  4. Almost 60% of job seekers report having a poor candidate experience. Of those 60% who had a poor candidate experience, 72% shared information on it “online on an employer review site, such as Glassdoor, on a social networking site, or directly with a colleague or friend”. (Source: Future Workplace & CareerArc study via

  5. 50% of candidates say they wouldn’t work for a company with a bad reputation – even for a pay increase. (Source: Betterteam)


Small Business Hiring

  1. It can cost a small company six to nine months of an employee’s salary to find and train a new employee. (Source: SHRM)

  2. 48% of businesses say their quality hires come from employee referrals. After that were third-party websites or online job boards at 46%. In third, were social professional networks at 40%. (Source: LinkedIn)

  3. 81% of 2017 grads believe they can advance their careers in large companies, vs. 63% in small companies. (Source: Gen Z Report Accenture)

  4. 62% of small business owners have made a wrong hire. (Source: Monster)

  5. 72% of small-business employees says an improvement in their benefits offerings would make them even happier. (Source: Aflac)


Employer Branding

  1. When making a decision on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important. (Source: Glassdoor, Harris Poll)

  2. Employee turnover can be reduced by 28% by investing in employer brand. (Source: Job Vibe)

  3. 92% would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. (Source: Corporate Responsibility Magazine)

  4. 75% of job seekers consider an employer’s brand before even applying for a job. (Source: CareerArc)

  5. Employers with strong employment brands see a 43% decrease in cost per hire. (Source: LinkedIn)


Company Culture

  1. 38% of hirers ranked a “fun, engaging, company culture” as the most attractive quality of a business. (Source: MRInetwork)

  2. The most popular go-to resource to learn about company brand and culture is the company’s online presence, website and social media, with 63% of job seekers reporting that they visit these sites after learning about a job opening—an 11% jump in two years. (Source: Careerarc)

  3. Interestingly, 88% of millennials believe that being part of the right company culture is very important and 78% of people will look into a company’s reputation as an employer before applying for a job. (Source: Undercover Recruiter)

  4. 69% of job seekers are likely to apply to a job if the employer actively manages its brand (e.g., responds to reviews, updates profiles, shares info on culture and work environment).
    (Source: Glassdoor)

  5. 82% of respondents believe that culture is a potential competitive advantage. (Source: Deloitte)



  1. One in two Millennials plans to be with their company one year from now, 50% of Millennials say they’d consider taking a job with a different company for a raise of 20% or less. (Source: Gallup)

  2. Millennials make up 38% of the American workforce, on track for up to 75% by 2025. (Source: Gallup)

  3. 73% of millennials found their last position through a social media site. (Aberdeen Group)

  4. There are 3 things that most matter to Millennials: 1) growth opportunities, 2) retirement benefits, and 3) work culture. (Source: Glassdoor)

  5. 47% of millennials list diversity and inclusion as important factors in their job search. (Source: Weber Shandwick)

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Kelly Barcelos

Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.