If you don’t do referral recruiting, you’re walking straight past a low-hanging fruit.
Why? Let me show you some stats:
Now—do you want to supercharge your recruiting machine? Crack on.
First things first. What is referral recruiting, and why is it any good?
Maciej Duszynski, a career expert at ResumeLab chimes in to explain:
It’s a recruitment strategy that encourages staffers to refer friends or family for open positions in your company. If done right, referral recruiting lets companies access hiring excellence.
Also, it makes employees feel pumped for referring friends or family.
Here’s the thing: most employees kinda know what positions are open. They kinda know who might be a good fit.
Result? referral recruiting has the same effect as a fly on a windshield. But—you can flip things around. Here’s how:
This strategy might seem as simple as Netscape and 56k modems. But—it works.
Imagine if one successful hire could bring in two-three more solid candidates.
Wouldn’t it be nice?
Well—you don’t have to imagine. All it takes is to make lead generation part of onboarding. That’s what American property insurance company PURE does and they get a jaw-dropping 40-60% of hires through early referral.
Here’s how you can too:
Now—you don’t have to limit yourself to onboarding only. Feel free to fish out referrals once or twice a year because people make new connections regularly.
Here’s the problem: if you promise employees $1K for a referral, they won’t care if their friend or family member is a good fit. They’ll want the money.
And—if you don’t reward staffers for referrals at all, your referral program can run dry.
Solution? Offer incentives but don’t overemphasize them. Here’s how:
Remember, if people feel they work at a great company, they’ll naturally want to intro others.
Do you use referral recruiting? Does it work for you? Is there anything you struggle with?
Drop me a line in the comments below. Let’s chat!
Max Woolf is a career expert at ResumeLab. He’s passionate about helping people land their dream jobs through the expert career industry coverage. In his spare time, Max enjoys biking and traveling to European countries. You can hit him up on LinkedIn.