Social media has become very prominent in today’s world and presents a unique business opportunity while hiring candidates, i.e. a practically endless source of talent. The average person has close to 350 friends on Facebook, and we’re not even talking about Twitter and LinkedIn!
Today, efficient recruitment revolves around the use of an Applicant Tracking System (ATS) integrated with social media websites as well as job portals and career sites. This gives an organization the chance to widen its contacts in a systematic and synthesized way by using referral opportunities to the fullest.
Yes, referral is the name of the game. Socially active employees are the best tools for spreading the message about your company and encouraging more people to come in.
How Can Employees Help with Social Medial Recruitment?
Social media users form a huge candidate pool that all companies should take advantage of, and here are some of the ways that existing employees can help:
Authentic, Personal and Real-Time Content
Practically every employee in your company has a social media profile. Over half of them are active on social media, where they post messages, share articles pictures and videos with their audience. What if you were to encourage them to talk about your organization?
Take a hint from employers like Deloitte, which gives employees the opportunity to “guest tweet” from their handle, no matter their level. KPMG’s website is another great example of employee-generated content, where clips, video diaries and journals capture the daily life of interns and employees at work.
Many top organizations have realized the benefits of letting employees share their anecdotes and perspectives on the work culture and day-to-day life. Their experiences and thoughts can be invaluable, forming a real and first-hand employer brand for your business. Since it comes straight from the horse’s mouth, it’s more believable too!
Powerful Channels for Sharing Content
It’s not always possible for every employee to create content, but most of them will happily share it. If you create a page where you post updates, blog posts and events, you can encourage your employees to share these on their personal pages. You can also encourage them to actively recruit others, with a referral incentive or other rewards.
By recruiting through Facebook and other social media sites, you’ll be able to gain more publicity for your company’s job vacancies, far more than you could achieve through corporate sites or job boards.
It doesn’t have to just be recruitment drives, either. Any positive content shared is another step toward building your employer brand online!
The Cycle of Sharing with Active Audiences
Today, smartphones or tablets are never out of reach. Your employees have a wealth of information at their fingertips, and many of them are actively seeking it out.
Social media allows your audience to make a public statement about their agreement or disagreement with your value proposition. There will, of course, be some unsatisfied employees who will make their issues known. However, the vast majority of them are more likely to promote and defend your employer brand.
Your employees have access to tools that turn them into an empowered audience, and many of them will use these to your benefit. This creates a cycle where they act as a channel, sharing your content. This triggers other interested individuals who share with their circle, and so on, creating new conversations that attract more candidates.
Whether it’s publicly defending you in online forums or informally screening candidates who have expressed an interest in joining their “work family”, socially active employees do your work for you!When your online presence picks up, the applications start rolling in. This is where cloud-based recruitment software like Jobsoid takes over, helping you sort, screen and manage the resumes you receive.
Each resume sorting software is built differently. Since employers have varying criteria’s for hiring, improvements are constantly being sought in this respect to accommodate different needs. Jobsoid’s mobile recruiting software is designed to handle every aspect of your recruitment process to make it faster and more efficient.
If you’re looking for the complete solution, sign up for a free trial today!