Best Examples of Employer Branding on Instagram - Blog

Top 5 Best Examples of Employer Branding on Instagram

Kelly Barcelos on March 4, 2020 in Employer Brand

Instagram is one of the fastest-growing social media platforms all over the world. It was launched in the year 2010 exclusively for iOS devices. This picture and video sharing platform were later made available for Android devices.

Instagram currently has over one billion active users every month. Most of the Instagram users belong to 18 to 29-year demography. This means that the entire millennial generation is out there, very much active on Instagram. Therefore, Instagram becomes one of the best platforms to tap talented individuals for streamlined social media recruiting and talent branding.

Employer Branding on Instagram

Instagram has turned out to be a powerful networking tool and a great platform for building your brand. For a few years, Instagram was a social media app for personal use. But today, there are some companies using it as a platform to build their brand awareness.

Instagram can also be leveraged by recruiters to source the best talent for their clients. For businesses, it certainly acts as a career page to attract potential employees to your company. This amazing visual platform certainly serves as a perfect medium to strengthen your employer brand.

You can list out all your open positions as Instagram posts and promote them. Similarly, you can attract job seekers to your company by showcasing company culture using photos, gifs, and short videos in your Instagram feed.

In addition to this, you can also leverage Instagram stories and IGTV to demonstrate your corporate culture. You can also nurture relationships with your prospective candidates using this awesome social platform. Instagram is slowly turning out to be the best medium for employer branding and, to portray your talent brand.

Best Employer Branding Examples on Instagram

There are a few companies out there who have started to use Instagram as an employer branding tool. However, we have listed down some companies that have mastered the art of employer branding on Instagram. These are some of the best employer branding examples on Instagram to date.

1. Spotify

Spotify is a music and podcast streaming platform that has millions of songs, albums, and podcasts from artists from all over the world. You can have access to this music-streaming platform and play music for free.

Spotify has implemented some amazing employer branding ideas to strengthen their employer brand. They have created a different page altogether for their employer branding and talent acquisition efforts.

Spotify Jobs, as they named their page, gives the job seekers vibrant and lively vibes. Spotify’s Instagram page is more focused on its team and the lives of their employees. They interview the team and share their stories with the world in the form of posts and stories on Instagram. In addition to this, they introduce their team and have created a hashtag named Spotify People for the same.

Spotify has also started with posts about their early days. These posts give job seekers insight into how the company has evolved over time. Likewise, organizing fun events on special days, organizing workshops and lots more have been Spotify’s forte. They are doing incredibly well at managing and maintaining their employer branding.

Spotify - One of the best examples of Employer Branding on Instagram

2. HubSpot

Another company that has been slaying at its employer branding efforts on Instagram is HubSpot. HubSpot is an online tool that helps businesses simplify their sales and marketing efforts.

HubSpot’s Instagram page depicts the life of HubSpotters, as they fondly address their team. The Instagram feed talks about their rich company culture and the excellent HubSpot team. They are using Instagram Highlights feature to show us a glimpse of the life of HubSpotters at their various office locations.

HubSpot doesn’t shy away from boasting the success of its employees. In fact, they allow the team to take over their Instagram page. The team shares their experience working at HubSpot and also gives us an idea about the work atmosphere. In addition to this, HubSpot also organizes fun events and contests on the occasion of Halloween, Diwali, Christmas, etc.

Hubspot leverages Instagram to promote their employer brand

HubSpot was also voted as Top 10 Best Employer Brand By Hired Inc in Boston.

3. Marriott

With numerous hotels and resorts spread across various countries of the world, Marriott International has been one of a few hospitality companies that are doing extremely well at managing their employer brand.

Marriott leverages their Instagram page, Marriott Careers to portray and promote their talent brand. From posting images of their recent outings to sharing an introductory video for their jobs, Marriott Careers has an interesting and engaging Instagram feed.

Marriott values its employees and takes care of their wellbeing. In addition to providing opportunities for growth on a professional as well as a personal level, Marriott also conducts some fun events and parties for their employees. The Marriott team also contributes to social causes by partnering up with local NGOs and trusts.

Marriott Hotels promotes their employer branding on Instagram

4. Tinder

Tinder is an online dating service that is being used by millions of people around the world. The app has said to revolutionize the modern dating process. They are doing amazingly well as a product and as an employer of choice.

While maintaining a theme of their brand colors, Tinder is slaying at their employer branding strategies. Giving a peek into their rich company culture, Tinder has made its team as the hero of their Instagram page. The Instagram page name, @tinderteam itself speaks a lot about the page.

Tinder showcases how its team works together collaboratively via its Instagram feed. And, they believe that a happy employee contributes greatly to a happy company. From organizing fun-filled evenings to hosting some events, Tinder shows the amazing lives of the people at Tinder. The multifaceted, diverse team is always up to something interesting.

The lives of people at Tinder is amazing and exciting. This is being validated by the Tinder Team themselves. All the employee reviews speak about how excellent working at Tinder is!

Tinder promotes their employer branding on Instagram

5. Salesforce

The last company in this list of best examples of employer branding on Instagram is Salesforce.

Salesforce is a cloud-based software company that provides outstanding customer relationship management software for companies of all sizes. Headquartered in San Francisco, Salesforce is said to have a diverse team comprising of thousands of employees all across the globe.

Like Marriott International, Salesforce has also created a dedicated page for managing their talent brand. Salesforce Careers, as they call it, gives you a sneak peek into the fun-filled lives of workaholic Trailblazers. The attractive office interiors and their company values are sure to capture your attention.

Salesforce also encourages its employees to take over their Instagram page and give a glimpse of the lives of Trailblazers. Festival celebrations, themed parties, volunteer activities, have become a part and parcel of Salesforce Ohana. No wonder Salesforce has been named as Best Places to Work in Employee’s Choice category by Glassdoor!

SalesForce - One of the best examples of Employer Branding on Instagram

Wrapping up

There are many companies out there who have adopted to promote their employer brand on social media. But, there are a few companies who are leveraging their Instagram account for the same. These are some of the best examples of employer branding on Instagram.

Showcasing your employer brand on Instagram is one of the many steps towards building an impressive employer brand. Just like you plan out your employer branding strategies for other social media channels like Facebook, Twitter; you must include Instagram in your branding efforts as well. You should create an Instagram page for your company and attract the top talent. Employer branding on Instagram is certainly something that you should not miss!

Recruitment software like Jobsoid can help you in building your employer brand while streamlining your recruiting process. You can sign up for a Free Account today and hence, start strengthening your talent brand.

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Kelly Barcelos

Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.