How to Make the Most of Recruitment Marketing and Maximize Conversions

By  Kelly Barcelos on May 30, 2019 in Recruitment Process
How to Make the Most of Recruitment Marketing and Maximize Conversions

The increasing use of social media channels, easy access to information and the massive shift in workforce dynamics have reformed the recruitment process dramatically. HR managers and recruiters are now looking at innovative ways for attracting, assessing, and onboarding top industry talent.

Let’s take a look at some smart recruitment strategies that are efficiently addressing the unique challenges of modern-day recruiters:

  • Employer Branding

Before you work on your job descriptions, make sure you work on building a solid brand identity that clearly reflects your company’s culture, vision and mission. Follow these 10 best practices to build your own brand identity online.

You can then boost your employer branding efforts by including your existing employees in your recruitment marketing plan. Leverage their social networks and make them your brand ambassadors to spread awareness and create a buzz overnight.

  • Segmenting Your Target Audience

The next step should be creating the profiles of your potential employees. You have multiple vacancies to fill and your right fit for the position of VP Marketing is poles apart from an hourly position you want to fill in your warehouse. So learn about your target audience and what motivates them. Once you know their interests and preferences, build unique profiles for each role. This exercise will maximize the returns on your recruitment marketing efforts.

  • Creating Content

Now that you have your target audience profiles and your core employee value proposition, you have a solid foundation to roll out your recruitment marketing plan. Infuse all the knowledge and insights you have into your content – whether it is your job descriptions, print ads, company newsletters, website blogs, or social content and create a competitive edge.

  • Advertising on Different Digital Platforms

Any modern-day recruitment marketing plan is incomplete without digital advertising. Smart recruiters are now leveraging paid ads and retargeting recruitment strategies to stay top of mind for job seekers. Acquiring top talent in a tight job market requires you to be creative, compelling, and engaging with your content and also have a strong employer brand that consistently attracts A+ players.

  • Capturing Leads

Whether you call it building a talent pipeline, lead capturing or creating a talent network, only 10% of your candidates coming from job boards and social networks will complete your application process. This means that you are missing out on 90% of talented candidates.

Having a candidate lead capture form not only improves your application completion rate but also allows you to re-engage with candidates who are interested in your openings. Recruiters can also leverage an applicant tracking system for this purpose. An ATS also sends automated job notifications to make your recruitment marketing plan truly effective.

  • Centralizing the Candidate Database

To roll out and reinforce a recruitment marketing plan, it is very important to have all the mission-critical candidate data on one platform. When all the data is stored, accessed, shared, and assessed on a single unified framework, it becomes much easier to rethink and revamp the recruitment process while keeping a constant track of candidate progress and recruitment performance.

Implementing a smart recruitment marketing plan smoothly, requires advanced HR technology that can streamline and automate the entire recruitment process.

  • Optimizing the Careers Site

Your potential employees spend hours researching a company’s culture, work environment, compensation, perks, and employee reviews before applying. And for most of them, your company’s career site is a popular and preferred resource. So clearly, your careers site is the hub of all your recruitment marketing activities.

Use this to your advantage and optimize your careers site to make a lasting impact by projecting a positive work environment with happy employees. Also make sure that your careers site is mobile-responsive and loads instantly on every device so your job seekers get all the information they want.

An Applicant Tracking System allows employers to create and customize their careers site using professional themes and layouts and advertise job ads in real-time. The careers site ensures maximum exposure and allows your candidates to apply online from any device.

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Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.