Best 5 Examples of Employer Branding on LinkedIn

Divya Bandodkar on February 20, 2020 in Employer Brand

LinkedIn is the world’s best professional network having over 575+ million users across the world. Over the years since its launch in 2003, LinkedIn has gone ahead to become a go-to platform for job seekers as well as passive candidates. LinkedIn is one of the best platforms to source top talent for your job openings.

Due to its large user community and extensive reach, LinkedIn serves as a good platform to exhibit your talent brand and attract the best talent to your company.

This blog is about employer branding and the best examples of employer branding on LinkedIn.

Employer Brand on LinkedIn

Being one of the best professional networks, LinkedIn is a hub of job seekers and potential hires. You can post your job opportunities to find the best talent, source potential candidates, as well as build your professional network.

In addition to this, you can leverage LinkedIn to present your company as the best place to work for your potential hires. You can speak about your company culture with the help of photos, videos or gifs. You can also share blog posts written by your employees on your LinkedIn page and showcase your talented team and rich company values to your potential candidates.

A strong employer branding helps you in delivering the right message to your target candidates. With the help of your recruiting team, you can plan out your employer value proposition and take the required steps for effective recruitment marketing. You can depict to your potential hires how it is to work for your company and help them in making an informed decision.

Whether it is your company website or your career website or social media platform like LinkedIn, your employer brand speaks for your organization. Building your employer brand on LinkedIn should be an ongoing activity. Read this blog to learn how to build your employer brand on LinkedIn.

Best Employer Branding Examples on LinkedIn

Many companies today have successfully implemented the right employer branding strategies to build their employer brand and attract the right talent. In this blog, you will find the best examples of companies who are doing their best to strengthen their employer branding on LinkedIn.

1. Canva

Canva simplified the complex process of designing professional images with their easy-to-use online designing tool. It offers you thousands of design templates to simplify the task of designing images for you.

Canva’s LinkedIn Page is as engaging and interesting as their careers site. They are making the best use of their LinkedIn page to showcase their company culture and attract the best talent for their jobs. In addition to having a dedicated section to jobs, their LinkedIn page also has a section showcasing life at Canva HQ. This certainly boosts their employer branding efforts by a great deal.

Canva’s LinkedIn page offers a glimpse of their work environment, company culture and what they have in store for their employees. Firstly, they share informative blogs about interview tips, resume writing, personal branding and much more. Secondly, they give the authorship of their blog to their employees and ask them to share their experience working at Canva.

In addition to sharing the news about the company’s achievements and festivity wishes, Canva has adopted a new way of promoting their job openings. They share an amazing video along with their job openings on LinkedIn. These job ads certainly make Canva stand out and boost their employer branding.

Canva - Employer Branding on LinkedIn

To sum up, Canva has been doing wonders in making their employer brand a huge success.

2. Spreetail

Spreetail is a successful eCommerce website delivering a great shopping experience to their customers. They deal with selling products for the styling and redecorating of homes and gardens.

Spreetail’s Career Page gives us visual proof about how much they value their employees. Employee happiness and satisfaction is something that Spreetail does really well. They give prospective job seekers a glimpse of how it is to work for them.

As we all know, LinkedIn is one of the best professional networks to find the top talent for your roles. Spreetail leverages their LinkedIn page to advertise their job openings. They craft their job ads with clear and concise job descriptions speaking about the role and responsibilities in simple language.

In addition to this, they also speak about the kind of candidates they are looking for. This gives the candidates a clear idea about what to expect from a particular role.

Spreetail also uses its LinkedIn Company Page to share news about their company’s achievements. Glassdoor has rewarded Spreetail as Best Places to Work in 2019 under Employee’s Choice Category.

Spreetail has been partnering up with Non-Profit Organizations regularly and being an active member of contributing towards the betterment of the society.

Spreetail focuses on Employer Branding on LinkedIn

3. HubSpot

HubSpot helps businesses simplify their sales and marketing efforts with a host of tools like search engine optimization tools, content management tools, social media marketing tools, and a Sales CRM.

The hiring team leverages the company’s LinkedIn page effectively to promote themselves as an employer of choice. Their employer branding strategies are fresh, creative and innovative. The HubSpot Team speaks about their company culture, the work-life as well as glimpses of their office environment on their LinkedIn page.

Just the way they have shared their culture code on their website, their LinkedIn page also has a short presentation of their company culture. They also showcase some engaging blogs written by the team as well as employee testimonials.

Lastly, they also share informative PDFs and videos about how they are adapting to modern recruiting processes. HubSpot has been voted as #1 Best Places to Work for the Year 2020 by Glassdoor in Employee’s Choice category.

HubSpot - Employer Branding on LinkedIn

4. Slack

Slack is an instant messaging and file sharing platform that helps teams collaborate with each other seamlessly. Founded in the year 2009, Slack Technologies designed and developed Slack so that ambitious teams could work together.

Slack is an equal opportunity employer and believes in having a diverse workplace employing talented individuals from various backgrounds and experiences. The Slack Team is making the best use of its LinkedIn page to build their employer brand.

The ‘Life’ section of their LinkedIn page talks solely about Slack Technologies, their core values, and their talented team. Slack has adopted a novel method of introducing their individual departments and the team to prospective candidates. Slack is doing wonders at their recruitment efforts. This is a very good strategy to attract and engage potential candidates.

How Slack does their Employer Branding on LinkedIn

Glassdoor has named Slack as one of the Best Places to Work in 2020 under the Employee’s Choice category.

5. Zappos

Zappos.com is a leading eCommerce company selling apparel and footwear from thousands of brands online. Located in Las Vegas, Zappos has been growing since its inception in 1999. Currently, the Zappos family consists of approximately 1500 Zapponians.

Zappos.com is slaying at their employer branding efforts. Through their company’s LinkedIn page, Zapponians walk us through their brand, their company culture, and their beliefs. The lively office environment, the perks they offer and the amiable team make Zappos an employer of choice.

Zappos LinkedIn page is constantly updated with fresh content that boosts its employer brand by a great deal. In addition to sharing their active job openings, Zappos takes efforts to post pictures of their latest outings and events. Their LinkedIn page also mentions about their company culture in pictorial representations. Zapponians use quirky and funny captions in their posts which reflects their fun work environment and talented team.

Lastly, Zappos is actively making its presence on TikTok.

Zappos - Employer Branding on LinkedIn

It is true that LinkedIn is a professional networking platform. But, it is also a rich source of finding the best talent for your roles. Promoting your employer brand on LinkedIn will help you deliver your brand message. Further, you will be able to reach out to the prospective candidates as well as to the passive candidates. Build your employer brand on LinkedIn and tap into the best talent.

You can take inspiration from the examples of these companies regarding their employer branding on LinkedIn and build your own branding strategy. You can also sign up for recruitment software like Jobsoid to help you with talent branding.

The Ultimate Guide to Employer Branding on LinkedIn
The complete guide to help you build an amazing employer brand on LinkedIn
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Divya Bandodkar

Divya Bandodkar is Content Strategist at Jobsoid. In spite of hailing from an IT background, she chose to take up writing as her profession. Her passion for writing got her out from the lines of code and placed her in between the sheets of paper.