Having over 575+ million users across the world, LinkedIn has become the world’s best professional network. Since its launch in the year 2003, LinkedIn has become a go-to platform for job seekers as well as for passive candidates. Nowadays, even companies have started seeing LinkedIn as the best tool to source top talent for their job openings. Building your employer brand on LinkedIn is one of the most important steps towards strengthening your talent brand.
Employer Branding on LinkedIn
LinkedIn is a hub of job seekers and potential hires. Companies like yours can leverage this best professional network to attract and hire the best candidates for their roles via social media recruiting.
Due to its large user community and extensive reach, you can use LinkedIn to –
- Post your job opportunities
- Source potential candidates
- Build your professional network
Being the most preferred professional networking site, you can use LinkedIn to exhibit your talent brand and convey your brand message to your potential hires.
You can present your company as the best place to work for your potential hires. You can do so by speaking about your company culture with the help of pictures or videos etc. In addition to this, you can ask your employees to write some blogs on your website and share the same on your company’s LinkedIn page. Similarly, you can make your employees as your brand ambassadors and showcase them on your company LinkedIn page.
You should add building your employer brand on LinkedIn as an ongoing activity in your employer branding strategy.
How to build your employer brand on LinkedIn?
In order to build your employer brand on LinkedIn, the first and foremost thing that you ought to do is create a company page on LinkedIn.
Your company page will help you not just to build your employer brand but also to showcase your company and its services or products.
Once you have created your company page, you can start adding the active pages you are hiring for on your page. You can sign up for a Free Jobsoid account to get your jobs automatically posted on LinkedIn as well as your other social media pages.
Before going further with your employer branding efforts for LinkedIn, you need to define your employer branding goals and your employer value proposition. Once you have that in place, you can carry out the below mentioned activities to build your employer brand on LinkedIn.
Step #1 – Your Mission Statement
You should define your mission statement and stand by it.
Step #2 – Showcase your company culture
You should highlight your company culture on your LinkedIn page. You can do this with the help of photos, videos or gifs. In addition to this, you can share a glimpse of your work environment on your company’s LinkedIn page to let your potential hires know what you have in store for them.
Step #3 – Speak about the perks and benefits
You should promote the perks and benefits your company offers for your employees. This could be flexible work timings, health insurances, free gym membership, etc.
Step #4 – Let employees be your brand ambassadors
Remember that your employees are a very important asset to your organization. You can make your employees as your brand ambassadors and feature them on your company’s LinkedIn page. You can share their testimonials and experiences working in your company.
Step #5 – Organise fun team-building activities
All work and no play makes Jack a dull boy. You should let your potential candidates know that your company believes in having some fun in addition to the work you do. Ask your HR and Admin as well as the recruiting team to organize some fun events for your employees. You can then promote these events on your social media page to engage your prospective candidates.
Step #6 – Appreciate the employees efforts
Everyone is motivated to perform better when he is duly rewarded and his efforts recognized. The same goes with your existing employees and your potential hires. Reward your employees for their achievements and motivate them to do better. This will not only help in strengthening your employer brand but also in employee happiness and retention.
Get started with Employer Branding on LinkedIn
LinkedIn is a professional networking platform that enhances your talent acquisition efforts. But it is also the right platform to demonstrate your talent brand. It is the best platform for finding qualified talent for your job roles.
You should include employer branding on LinkedIn in your employer branding strategy today. Get started with promoting your employer brand on LinkedIn and reach out to the prospective candidates as well as to passive candidates in a jiffy.
There are many companies who have started leveraging LinkedIn for their employer branding. You can read this blog to know how these companies are showcasing their employer brand on LinkedIn.