A great source of ideas for a huge variety of projects and interests, Pinterest can be described as a virtual inspiration board. You can pin or bookmark any content; be it pictures or posts that interest you. Not only can you use it as a digital pinboard tool but also to boost organic traffic and user engagement.
In addition to this, Pinterest can act as a handy tool in your recruitment process. The platform not just helps hire top talent but also promotes the effectiveness of your entire recruitment process.
This blog will help you understand how to recruit on Pinterest.
Here is how you can benefit by recruiting via Pinterest.
Drives organic traffic to your website-
Like any other social media platform, infographics and pictures attract more user engagement. So, when you pin job advertisement banners along with your website link, it is likely to drive candidates to the respective job openings page.
Promotes employer branding–
To make the right hiring decision, the candidate should not only fulfill the job requirements but should also relate to your company culture. By pinning behind-the-scene images of your existing employees or that of a company event, you can effectively portray and promote your employer branding.
How to recruit on Pinterest?
You can achieve both of these benefits by making note of the following Pinterest recruiting tips.
Enhance your company’s careers page
Ensure that your company careers page is optimized for Pinterest. Post quality images and include a ‘pin it’ button to make them shareable. The number of times your posts get shared, the better your chances of finding an ideal candidate.
Not just pictures, but Pinterest allows you to pin other multimedia formats such as videos. So, go ahead and pin videos of your company event to target employer branding and smart recruiting in one go.
Simplify the job application process
Utilize the feature of pining QR codes to facilitate direct job application. This convenient feature lets candidates scan the code and apply for the vacant positions in no time at all. Thus, helping you fill the job vacancy faster.
Customize each pin board
To target candidates across departments, create and customize a job board for each job opening. Thus, helping potential candidates find content that interests them faster and share it with others as well. However, remember to provide a link to your company’s career page to drive traffic to your company website.
Build brand and job visibility
Increase the visibility of your posts by using the ‘promoted pins’ feature on Pinterest. This helps you to advertise your content to a wider audience, fill the job vacancy faster and improve your brand awareness in a fraction of time.
How to create a Pinterest account for recruiting?
Now that you are aware of the benefits and the tips about how to hire on Pinterest, master the social media recruiting game by creating a Pinterest account for your business. Here is how.
To set up a business account on Pinterest, refer to the following steps:
- Open Pinterest and click on the ‘Join as a Business’ tab to get started.
- Enter the relevant company details such as the business name, business type, website name, among other details
- Read the terms and conditions and click on ‘Create Account’ to begin
Proceed to add a profile picture, preferably your company logo, a username, website URL, and a short description of the services offered by your company.
Alternatively, instead of creating a new account for business, you can also convert your personal account for Pinterest into a business profile.
Advertising your job openings on social networks like Pinterest can help you reach out to potential candidates. You can further maximize your reach by using recruiting software that helps showcase your jobs not only on major social networks but on premium job boards too.
Jobsoid helps you attract, engage, and recruit potential candidates with its seamless social recruiting solution. A single Jobsoid account is all you need to capitalize on your brand and attract both active and passive candidates.
Besides, Jobsoid also lets you custom-fit your job posts to suit various social networks. Connect your social media pages to your Jobsoid account and post on one or all pages in a go. Moreover, you can also schedule your job posts at a more bustling time to give it the attention it deserves.
Now that you know how to recruit on Pinterest, you should try implementing the same in your recruitment process. To get started, register with Jobsoid for free and give maximum exposure to your job postings!