What is the Importance of Job Advertising in Recruitment - Blog Image

What is the Importance of Job Advertising in Recruitment?

Kelly Barcelos on November 24, 2020 in Applicant Tracking System

Finding the right candidate can now take little effort and even lesser time. This is because job advertisements that are engaging, brief, and to the point answer the fine points of the job.

Although the main goal is attracting potential candidates, job advertising does a lot more than just that. From aiding in your day to day recruitment process to enhancing your employer brand value, job advertising is an all-encompassing solution.

To know more, here are some reasons why job advertising is important in expanding your company’s digital reach.

#1. Lets the word out

To get people to know about your job openings, advertising plays an important role. With the lack of proper advertising, your open position will not yield you any response. For this, it is always a good idea to post your jobs on various job boards to target a large pool of candidates. The more job boards you advertise, the better are your chances of attracting more candidates.

Since job boards are viewed by a large number of candidates every day, it will maximize your reach. Thus, the probability of the open position getting filled sooner also increases. In addition to this, you can also promote your job openings on the best social networking sites.

#2. Accessible to everyone across the globe

Posting on various job boards and social media platforms ensures that your ad remains active and accessible 24/7, unless you decide to take it down. Further, it can be viewed by any suitable candidate from across the globe. This is especially beneficial for candidates looking to work remotely. Not only can you post the job without spending an extra minute in your office, but the candidate can access it from the comfort of their homes.

#3. Lets you be known

Apart from attracting potential candidates, you also make your company known to a larger audience via job advertising. So, your company and the kind of work it does will be known to a larger audience which will ultimately help them recommend you to like-minded people. Putting across your company culture in the job ad will help people identify your company values. And, you are likely to get more engagement on your job post and on social media channels.

#4. Helps you filter the right candidates

Mention the job role and the skills required to automatically exclude the people not matching the defined criteria. This way you save time and energy in filtering the right candidates.

Targeted job advertising can reduce the number of junk resumes you receive. Thus, making the recruitment process a lot more efficient than frustrating. You can also add a questionnaire in your job ad to help you filter applicants in the initial stages.

#5. Gives you access to a larger talent pool

Job advertising targets job seekers across the web, helping you generate a pool of qualified candidates in your database. Depending on the job requirements, you can contact job candidates that fit the profile. Further, having access to a larger list lets you engage with passive candidates via recruitment advertising and filter them for later requirements.

#6. Makes the application process smoother

Apart from stating the job requirements and company details, your job ad can also mention the application steps or include a direct link to your site, making it a no-sweat solution for the candidates.

All that the candidate has to do is log in with his/her credentials, fill in the details, upload his/her resume, and apply instantly. Not only can they apply on the go but you can track all the applications with ease. This means that you can now manage the application process without having to read through a hundred emails!

#7. It’s free (most of the times)

Most job advertising software offers free trials or charges a nominal fee for the job posting. All you have to do is sign up and get access to a list of different job description templates. Pick the one that matches your post requirement, make alterations (if any) and you are good to go.

To save time, you can filter your search via job title and customize the template to match your company’s tone. All in all, job boards are affordable as compared to tying up with a physical recruiting agency.

Now that you are aware of how job advertising can facilitate your reach, choose a no-hassle job advertising platform like Jobsoid to further ease your search. A portal that allows one-click posting on free job boards. In addition to this, Jobsoid also helps you manage all your candidate applications on one centralized platform.

Sign up for Jobsoid to avail of a range of features on a recruiting account for a lifetime, absolutely free!

Kelly Barcelos

Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.