Do you think your prospects don’t judge your online ratings and reviews? Do you think your existing reviews don’t affect your employer branding strategy? Think again.
From Facebook and Twitter to Glassdoor and Google, every employer is being reviewed across a multitude of platforms every single day. There are millions of job seekers are judging potential employers every minute based on those reviews and ratings.
The internet has changed the fundamentals of recruiting with more than 80% of job seekers relying on employer reviews before making a career move. While most people post positive reviews, it is really unfortunate that only the negative ones get all the attention. This adversely impact your company’s reputation.
If you still feel that employer ratings won’t affect your employer branding strategy, here are 10 more reasons to rethink:
In a competitive job market, negative reviews can easily discourage potential employees from applying. While you have no control over what people post about your company, you can definitely look great as an employer by relaying your values and culture through social media. Smart companies are already using this to their advantage and marketing their culture to attract top industry talent.
This should be an ongoing process if you want your existing employees to have a positive perception of their work life. You must reshape your recruiting strategies if needed. Ensure an excellent candidate experience when hiring candidates for your jobs.
Using recruiting software can be a major help when revamping your online presence. It allows you to showcase your talent brand effectively and attracts job seekers through a professional feel. In addition to this, it also allows you to customize the application process to make it fast and easy to follow. It has incredible features that allow you to make the most of the social media and boost your brand identity. Use it to your advantage and offer a seamless application experience that drives top talent to your interview table.