5 Innovative Talent Attraction Strategies - Blog Image

5 Innovative Talent Attraction Strategies

Kelly Barcelos on June 4, 2021 in Recruitment Strategy

Talent acquisition goes beyond recruiting. It is about having a long-term employee retention strategy in place. And in the current age and time, staying relevant and true to your business goals is crucial.

You need to constantly evaluate and revamp your talent attraction strategies to include innovative methods. This way you can find not just some of the industry’s best talent but lower your employee turnover rate as well.

That said, putting these innovative strategies into action need not be harsh on your pocket. On the contrary, proper planning and efficient use of resources at hand is all that you need to do.

Here are 5 innovative talent attraction strategies that can help you find top talent to fill open job roles and retain them for a long time.

  1. Highlight your employer branding

    No company can flourish without a strong employer brand. And to prosper, you need employees that identify with your values. Thus, focusing on employer branding as an effective talent acquisition strategy.

    Create a compelling employer brand that is representative of your company’s core values. A well-developed employer brand is key to attracting top talent.

    Employees before applying for a job tend to look for reputable companies that share the same mission as theirs. For this, increasing your brand visibility is vital. Utilize social media platforms to attract potential hires or encourage your existing employees to share a snippet of your work-life online.

    This way potential candidates can assess their fit and align their goals with that of your company.

  2. Gain from the employee referral program

    One of the ways to attract talent and retain them for long term is through employee referrals. Fall back on your current employees as your brand ambassadors to find quality hires. You not only end up capturing new talent but boost the morale of your existing ones as well.

    Referral incentives also make your existing employees perform better at work. However, make sure to motivate them by offering rewards that seem exciting. Consider offering a bonus leave or an online gift card for an extra discount on e-stores.

  3. Be accommodating to employee needs

    Employees like to be valued and appreciate a work culture that offers some amount of flexibility. This ensures that the day-to-day activities do not end up being monotonous. Most importantly, it helps to set up a work culture that is inviting to potential candidates.

    Help your current employees unwind by conducting rejuvenation activities, rewarding with performance bonuses, or by simply offering work-from-home options when needed. Being flexible to such minor changes helps employees strike a work-life balance.

    Other work opportunities such as on-the-job training also attract potential hires. A company that is accommodating and giving is desirable to the candidates. So, consider making room for your employee needs to acquire new talent.

  4. Plan and write crisp job descriptions

    A well-crafted job description can make you stand out as a company that values talent. Keeping this in mind, enticing job descriptions work well as a talent acquisition strategy.

    Job descriptions should be an extension of your company culture and clearly state the job requirements. Candidates prefer clarity in the job responsibilities, pay scale, company profile, and any other benefits you may offer. You should be able to communicate to the candidates clearly about how they can benefit from the job offer.

    Write job descriptions that are crisp, inclusive, and give a glimpse into your company culture. You can also refer to these free job description templates curated by HR professionals to ease your burden. Also, including a link to your company’s website or blog in the description can be advantageous.

  5. Build connections through social media recruiting

    Social media recruiting is a talent acquisition strategy one should not miss. Social media networks serve as great platforms to search for potential hires and be found to them. Information shared on social media tends to have a higher consumption rate. Share your company information on these online channels in the form of short videos, infographics, or posts to be accessible to a large talent pool.

    Connect with candidates on social media and let them know what differentiates you from the others. Besides lowering your recruiting costs, social media recruitment gets in touch with a wider talent pool in a short period.

    Social media recruitment also doubles up as a method to boost employer brand. So, build a strong online reputation and connect with the industry’s top talent around the globe.

Wrapping up

Utilize these 5 innovative talent attraction strategies to get in touch with potential candidates. Combine these strategies with the use of an Applicant Tracking System (ATS) to filter and capture top talent.

An ATS such as Jobsoid can boost your talent search efforts tremendously. With features covering candidate sourcing, job advertisements, social media recruiting among others, you can acquire talent in no time.

What’s more, you can get started with 14 days free trial to experience the ease of recruiting.

Kelly Barcelos

Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.