Making social media a part of the recruitment process is definitely a great way to make the hiring process more fruitful. But, if you plan to execute your social media recruiting strategy manually, the entire process is bound to become slow, inconsistent and laborious over time.
The advantages of social media integrated ATS extend far beyond cost and time efficiency. So, if you want that your social media recruiting efforts actually help you hire better and faster, then automation is your only option.
5 benefits of automating social media recruiting
A Seamless Application Process
With ATS integrated social media recruiting, job seekers don’t need to visit the careers website to apply for a job. All the openings are published on the company’s social profile and candidates can apply directly from the careers tab.
A mobile responsive social media integrated ATS, allows job seekers to apply anytime, anywhere. With 7 out of 10 jobseekers searching for better career prospects during their commute time and lunch breaks on their smartphones, mobile integration opens up new avenues for employers to connect and communicate with top industry talent.
A Wider Reach
With social media integrated ATS, recruiters can expand their reach on social media with automated job postings on different channels. This expands your recruitment reach beyond job boards and careers site and attracts both active and passive talent.
Increase in Referrals
An ATS is referral-friendly and so candidates can share your job listings with their social circles. This, in turn, drives more referrals and helps you expand your talent pool, making it much easier and faster to find the right fit.
Real-time Candidate Tracking
The applicant tracking system stores all your crucial candidate data on a centralized platform that can be accessed even on the move! This keeps everyone on the hiring team informed and enables them to take informed hiring decisions.
When your social media recruitment plan is automated using an applicant tracking system, every manual task from posting, editing, and screening to shortlisting, emailing, and reporting, is completed in a matter of minutes! But this is just the tip of the iceberg.
Check out this infographic for a quick comparison between ATS integrated social media recruiting and traditional social media recruiting and weigh your pros and cons.