Recruitment is no longer about publishing your job advertisements on various online job boards and waiting for candidate applications to flood it. It is slowly deviating towards the branding and marketing aspect of any organization. Traditional job posting methods have given way to company promotions, candidate sourcing as well as recruitment marketing. Social media has contributed greatly towards building this modern recruitment strategy.
With social media gaining widespread attention, social media recruiting gained its limelight. Today, it is one of the most preferred channels for hiring candidates.
Social media recruiting provides you with a cost-effective solution to speed up your recruitment efforts and make faster hires. Social media helps you create and maintain your brand presence online. It helps you to convey your brand message and share your company information in addition to advertising your job openings. In addition to this, it helps you to showcase your company culture and increase the visibility of your talent brand. This not only helps you capture the attention of active candidates but also passive talent. It undoubtedly helps you reach out to a broad audience and share a consistent brand message with all your viewers.
Social media recruiting provides you with a more personal referral solution. It helps you know your candidates better by screening their social profiles and gives you deeper insights into what they really are. Studies have proven that including social media in your hiring strategy has significantly reduced recruitment costs for many organizations.
Recruitment via social media can be a success if you have a well-defined social recruiting strategy.
- Firstly, identify your job requirements and craft a job advertisement accordingly.
- Secondly, shortlist the social media channels for broadcasting your jobs. For example – You can resort to Facebook for finding a Content Writer. But, if you wish to hire a VP for Sales, LinkedIn would be a better option.
- Lastly, choose a social recruiting software like Jobsoid that can help you speed up your recruiting efforts.
Once your job openings are live, you can track your applicants in an online talent pool in Jobsoid. Jobsoid will also guide you with shortlisting best-fit candidates with the help of AI-powered Smart Filter Intelligence. You can then schedule interviews and hire the desired candidates for your roles.
Conducting remote interviews will add a new dimension to your social recruiting strategy. Video interviews are the most preferred mode of interviewing in recent times. It eliminates the need for phone screens.
Phone screens usually take around 30 minutes of your recruiting time. Imagine conducting phone screens for hundreds of candidates! With video interviews, you can screen every candidate application you receive in considerably less time. It thus frees up your time for other recruitment-related tasks such as candidate sourcing and talent management. Let us now see how to enhance social media recruiting with video interviews.
One of the advantages of social media recruiting is that you can reach out to your candidates (both active as well as passive) and engage them in your company. With video interviews, you can have the interested candidates undergo a preliminary screening round and identify if they are a perfect match for your roles. By following this approach, you will learn more about your candidates in a lesser time. At the same time, you will understand the candidates’ behavior and qualities which will help you gauge whether they would fit well in your company culture. Video interviews, thus, helps you connect with your candidates better and facilitates your screening and interviewing processes.
Video interviews will surely complement your social recruitment strategy and speed your hiring processes. In addition to providing a social recruiting solution, Jobsoid also offers you a seamless video interviewing solution to conduct on-demand, offline video interviews. You can schedule video interviews and screen every potential candidate with ease. Sign up for a Free account today and see in action how video interviews will boost your social recruitment efforts.