Modern-day recruiters are leveraging the anytime, anywhere convenience of video interviews to keep pace with the growing demand for high-quality hires. Video interviews not only accelerate the time to hire but also perfectly fit the behavior pattern and busy schedules of on-the-go applicants.
But, even this incredible source of quick and inexpensive recruiting is not without definite downsides that mean the difference between keeping your candidates interested and boring them to death.
Why Use Video Interviews
The traditional hiring process favors the CV instead of the application form that uses pre-employment tests to gauge the skills of prospective candidates. In the digital era, it makes perfect sense to go beyond the written word when evaluating a candidate’s potential to perform.
Instead of screening candidates on the basis of their resumes that simply elaborate on their education and experience, video interviews shed light on their personality which is important yet often overlooked. Most of the times a qualified candidate does not turn out to be a culture fit but video interviews let the recruiter explore traits and talents beyond the CV like the candidate’s body language, communication skills, behavior and appearance.
Today the market belongs to the candidate but finding top industry talent is not just about hiring for knowledge and experience. In fact, it is more about making the top talent feel valued and recognized through a positive culture that conveys flexibility and mutual trust. Video interview help you do just that!
So, if you too are planning to use the power of video interviews to supercharge your sourcing process, use the following 4 tricks to make your interviews more interesting
Avoid Using the Question and Answer Approach
The single-sided Q & A framework is the biggest pitfall of an interview. So, toss this robotic approach with a conversational tone where you and your potential employee talk about the open position, explore what it entails, and in the process you can understand how your candidate will fit into this role.The recruiter can share more information about the company’s culture and the work environment while the candidate talks about his/her work experience, hobbies, skills, and previously handled projects. Recruiters can definitely use engaging questions to lead the conversation while being a patient listener. This approach is more effective at eliciting more natural and enthusiastic responses.
Choose the Right Setting and Prep up Your Space
Recruiters often think that the interviewee on the other end is only going to focus on the interviewer’s face but the fact is – your potential employees will also pay attention to your surroundings. The space where you are seated should appear clutter-free and attractive without being visually distracting for your candidates.Recruiters also need to avoid any auditory distractions in the backdrop including phone ringers. Video interviews bring the company an opportunity to project a better employer brand while ensuring convenience for both the parties.
Use Stories to Your Advantage
A compelling story can make any normal video, a truly unforgettable one. No wonder stories have the power to move people to action. Use them to your advantage and switch your boring interview script with an engaging draft that prompts your interviewees to answer questions through the medium of stories.Instead of asking the candidate, “tell me something about yourself” try something like, “tell me about a time when you had to go above and beyond for an assignment or a project”. This will generate a great response using which you can then structure the interview process.
Give Candidates a Glimpse of Your Culture
Using video interviews is a great way to help tech-savvy millennials feel immersed in your company’s culture even before you bring them onboard. But more than making the process convenient for them, it is about determining which candidate would be a culture fit for your company.Video interviews give the hiring manager an opportunity to select only those candidates whose career goals coincide with the company’s vision and mission and who feel motivated by the same core values.
Also, video interviews are quick, easy, engaging, cost-effective and reduce considerable travel costs. So, if you want to offer your candidates a great interview experience where they don’t need to fill out lengthy application forms, switch to video interviews.
With Jobsoid, you can add candidates on-the-go and accelerate your initial screening process while saving a ton of time and money!