Why You Need to Rethink Your Employer Brand in 2021 - Blog Image

Why You Need to Rethink Your Employer Brand in 2023?

Kelly Barcelos on February 6, 2021 in Employer Brand

A meaningful and long-term business growth primarily depends on your employer brand. More so because the preceding year brought about a paradigm shift in the concept of employer brand. Many companies started focusing on having a valuable relationship with their employees. Some even aligned their employer brand with that of their employees’ goals. This means that your employer brand holds the power to either make or break your company’s future. So, to keep your spot in the business sector, it is time you give your employer brand a makeover.

If you are planning to start your employer branding afresh, then this blog is all that you need. Read on to know more about rethinking your employer brand in 2021.

What do you mean by employer brand?

Your ability to attract and retain employees is what defines an employer brand. It showcases your company’s reputation in the marketplace and in the eyes of potential hires. Simply put, an employer brand is what makes your company stand out from the rest.

How does employer brand affect your business?

Here’s how you can use your employer brand to your advantage. Take a look at some of the benefits.

  • An impressive employer brand affects your business in more than one way. Here’s what you will experience from having a strong employer brand.
  • A tremendous increase in the number of job applications you receive.
  • A positive company’s reputation in the eyes of job applicants and audience at large
  • An improved hiring process, lesser hiring time, and smarter recruiting efforts
  • Faster trust-building and valuable bond with your employees
  • Keeping your employees as a part of your team for a longer period of time

Why do you need to rethink your employer brand this year?

Defining how you will benefit from having a strong employer brand is important. Once you are aware of your employer branding objectives, you will be able to use them to your advantage. Rethinking your employer brand will benefit you in the following ways:

  • Attracting more job applicants
  • Increasing your brand awareness
  • Increasing employee referral rates
  • Access to quality candidates and a larger talent pool
  • Increasing your online engagement
  • Increasing visibility of your website career page
  • Easy trust-building
  • Increasing conversion rate

How can you revive your employer brand in 2021?

Making your brand stand out among the rest takes effort and a smart strategy. Here are some ways by which you can revive your employer brand in 2021.

Make your presence felt on social media platforms

Social media networks act as a great medium for candidates to access your employer brand. Thus, making these channels the fastest and simplest way to make candidates aware of your brand. Not only can you target active candidates but also passive candidates who do not mind considering an impressive job offer.

Effective social media planning tool can help you optimize your employer brand’s reach and engagement with potential candidates, making social media networks an even more valuable tool in your recruitment strategy.

Start with having a social media strategy in place. Workplace BTS videos or pictures, infographics promoting your latest blog posts are ways by which you keep your social media channels busy. Besides, you create exclusive social media posts to draw the attention of viewers.

Plan your company’s careers page

Remember that your company’s careers page has the potential to attract a large talent pool. It can function as a recruiting hub, if presented properly. For this, design a careers page that is easy to use and gives an insight into your company culture. Also, do not forget to link your company careers page to your social media networks to increase visibility across communities.

Make your employees your brand ambassadors

Encourage your employees to share their workplace experiences. This could be via short videos or blog writing covering their area of expertise. Let them share the content they produce for the company on their social media networks to expand your reach. Also, you can give their efforts a boost by rewarding them for their contributions.

Use ATS software and tools to double your efforts

An ATS software like Jobsoid can optimize your recruitment efforts in no time. Thereby helping you make smarter hiring decisions. Jobsoid combines the functioning of an applicant tracking and recruiting software. So, you can attract the right talent, retain employees and track engagement without relying on another software.

Jobsoid offers tools to simplify your talent acquisition process. It focuses on effective candidate screening, online/offline interview screening, and other handy features. Moreover, you can avail these features by choosing a subscription plan that fits your budget.

So, make ATS a part of your employer branding strategy to watch your brand grow. Get started with Jobsoid’s free trial for successful employer branding!

Kelly Barcelos

Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.