Given the lack of skilled and talented workers, employers are no longer in a position to pick and choose top choice candidates from a surplus of talent. Today’s job market belongs to the tech-savvy and talented candidate. This is making it increasingly difficult for recruiters to fill vacancies faster. Employers are compelled to rethink their recruitment strategies and can no longer afford to sit back and wait for job applications to pour in. They have to be proactive at sourcing talent.
Active sourcing essentially means identifying, attracting, and engaging top industry talent to build a talent pipeline ahead of time. This talent pipeline can then be nurtured and tapped when vacancies arise. The term, “active sourcing” includes all the recruitment steps taken to connect with and convince desired candidates of the value of a job offer.
Regardless of the employment status of a candidate, whether studying or passive, employers are making contacts and maintaining skilled candidates in their talent pools for filling future openings. This requires recruiters to build relationships and maintain ties with potential employees at job fairs, HR seminars, university programs, and networking events. Active search recruitment helps in creating a pool of highly qualified, pre-screened candidates which, in turn, makes it much easier to fill vacancies quickly when openings are created.
Social networking is also becoming a preferred option for modern day recruiters. With billions of active users, social platforms like Facebook, LinkedIn, Twitter, and XING offer a perfect platform to recruiters for connecting and communicating with A+ players.
A passive recruitment strategy will never help you hit your hiring goals. While you will always be hiring the best candidates out of those who saw your job ads, you may not be hiring the best talent available on the market.
Active recruitment is a progressive and proactive recruiting approach that offers the following benefits:
If you want to implement active sourcing in your organization, then you need to overhaul your recruitment process and include the following 3 steps:
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