What is Recruitment Marketing?
Recruitment marketing is the process of promoting your talent brand to attract, engage and hire the best talent for your jobs. It is a medium through which you can compete for talented professionals in the job market.
Recruitment marketing is one of the most preferred recruitment strategies by hiring managers. Recruitment marketing helps you attract talent to your company and influence them to choose you and your company as their employer.
With recruitment marketing, you can nurture your talent pool and support your hiring plans and talent acquisition goals. It also helps you in building your employer brand. You can leverage various channels to boost your recruitment marketing effort and generate an excellent applicant pool.
Why Recruitment Marketing?
The recruitment industry has changed a lot over these years. It has undoubtedly become candidate-centric. But in addition to this, there have been many significant changes.
Initially, it was just about the job offer and salary for the candidates. But now, the dynamics have changed. Candidates today are looking to know more about the prospective employer’s goals, the company’s vision, work values, and work environment. They wish to see if they would be the right fit in the company culture.
In simple words, recruitment has eventually evolved into a marketing process than a sales one.
Although most companies rely on external recruiters to find the best talent, recruitment marketing can help you reach out to qualified candidates effectively.
Recruitment marketing begins with building your brand image. You should remember that hundreds of candidates are searching for you online. They are following you on your social media pages, reading your employees’ reviews, discovering your company culture, and many more. In order to attract them to your company, the first step would be to know your target audience.
You ought to define your target audience according to the desired location and demographics. Next, you need to identify the type of content that receives excellent engagement. Your content should include direct conversational messages, convey your company message, showcasing your EVP and company culture. Lastly, you should write clear and engaging job descriptions to attract the right talent.
Getting started with recruitment marketing is not an easy process. However, using a recruitment marketing platform can help you simplify the efforts.
Jobsoid Campaigns – The Best Solution for Recruitment Marketing
Jobsoid offers you an intuitive recruitment marketing tool that you can use to kick-start recruitment marketing in your organization.
You can create a campaign in Jobsoid to engage your candidates in your recruitment process via personalized email messages.
Jobsoid offers you multiple ways to build your candidate pool online. You can either use Jobsoid Chrome Plugin or use any of these candidate sourcing techniques. Sourcing active job seekers, as well as passive candidates, happens in just one click via Jobsoid.
With the help of Campaigns, you can begin meaningful conversations with your candidates and promote your company. You can also send out job alerts to these candidates. Jobsoid keeps track of all the emails sent and helps you monitor its performance of your campaigns.
Learn creating a recruitment marketing campaign with Jobsoid – Creating a Campaign.
Jobsoid campaigns allow you to build your talent pool and promote your employer brand. In addition to this, you can also re-engage your existing talent pool in your recruitment process.
Having an online talent pool saves you from stressful candidate hunting when a job opening actually turns up in your organization. Boost the efficiency of your recruitment process with recruiting marketing.