candidate engagement

Engaging Candidates in Your Recruitment

Kelly Barcelos on July 27, 2016 in Recruitment Strategy

Today’s hyper-competitive recruitment environment has given rise to the need for engaging candidates in your hiring process. It is no longer the case that candidates will be fine with a lack of post-communication or their engagement in the entire process.

If you as a recruiter are not able to engage your talent pool, they might get a negative impression of your company and get attracted to others. Therefore, interaction with the candidates should be a top priority.

Applicant Tracking System has made the engagement with candidates easier. There are some fantastic features which enable you to keep your potential candidates in the loop all the time. There are some ways in which you can communicate with the candidates throughout the recruitment life-cycle. By focusing on a few things, recruiters can quickly engage candidates in their recruitment process.

Candidate Relationship Management (CRM)

Recruiters are required to use CRM tool to be able to maximize their candidate engagement. Applicant Tracking System helps to create each candidate’s profile with a complete data set needed for recruitment purposes. The uploaded documents are stored in the software and can be retrieved whenever required. This helps to carry out the hiring process along with maintaining communication with them.

Employer Branding

You need to create a positive image of your business so that candidates are attracted and interested in applying for your jobs. Your company’s values and culture reflects in the way you carry out your hiring process. You would never want the applicants to feel as if their applications fell into a black hole because they never got to hear back from you. Hence, design your recruitment CRM such that it plays a role to improve your employer branding.

Making the candidates feel special

A candidate always needs to feel important! If a person has applied for a job, there is always hope that he/she would get a response. For instance, if you have candidates who are shortlisted, and their recruitment process is ongoing, they need to know where their application has reached. Similarly, replying to their queries and emails is a part of making the candidates feel special.

Keeping candidates Informed about the progress

Applicants are always waiting for a response to their application. Once they register and apply to the job vacancy, they should be made a part of the loop and recruiters need to communicate with them at every recruitment stage. For instance, candidates can be kept informed by giving them a link to the ATS where they can see the progress, as in if their application is in the review stage or the interview stage. Thus, keeping them engaged and making them feel good that their application is progressing.

Adopting mobile technologies

Candidates are using mobiles all the time. People use mobile devices to search and apply for jobs. Hence, your interest should be in integrating mobile tools into your recruitment process. In this way, your candidates can be engaged as well as be provided with a better candidate experience.

Kelly Barcelos

Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.